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Legal Issues to Consider Starting a Business

Go to guide to starting a business

There’s no doubt that starting your first venture can be an exciting, albeit daunting, experience. Being your own boss has many advantages. However, it is easy to get carried away with ideas for your new product or service and forget about the basics. You must have the right processes and contracts in place to protect your idea and you must be able to finance your venture as it grows, particularly if you are going it alone.

For a full guide on starting your business click HERE

Image adapted from freepik.com

 

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StartMyBiz Workshops

Question: “Is my business robust and is it right for me?”

Answer: Find out at many of the upcoming and FREE StartMyBiz workshops

Keep an eye out in our forthcoming events section:

http://www.startmybiz-canterbury.com/events/

Get connected now to access advice, build contacts, find information on upcoming events and further support. Don’t miss out on these great opportunities!

For more information email info@startmybiz-canterbury.com or phone 01227 862 262

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The Federation of Small Businesses

The Federation of Small Businesses (FSB) promotes and protects the interests of the self employed and people who own or run a small business. It offers a package of high quality, good value business services including legal and tax advice, specifically for small businesses. Our lobbying arm, led by the Westminster Press and Parliamentary office, puts pressure on the Government in Whitehall and the European Union, and puts the issues affecting FSB members over to the media.

We give small businesses a voice by influencing legislation to make it easier for businesses to grow, employ and do what they do best – running a business.

In Kent, we have nearly 6,500 members from every sector, and from 1 to 240 employees. We have a team of volunteers, all FSB members who own or run their own business, who get together on a regular basis to discuss local issues and plan events and activities.

Member and publishedavid cameron january 2014 policy confr Stephen Gurney of Index Magazine says “The FSB has been very good for providing us legal advice in relation to employment. As soon as we get an employment issue the FSB take on the account and look after us from the beginning to the resolution point, providing all letters and advice. We have saved a lot of money using this service and in all cases have resolved the problems, I highly recommend them!”

Sarah Poole runs her own events company and volunteers as Secretary for the North Kent FSB branch. “I volunteer as I believe that all small, young businesses should be able to talk to people who face the same issues as themselves. I like to help people either by putting on FSB events and bringing them together so they can help each other collaboratively, or just by being able to recommend people to each other. I regularly meet new businesses and encourage them to join the FSB; the fourth emergency service, as I call it.”

Join “the increasingly influential Federation of Small Businesses” and make your business voice heard.

Follow us on Twitter @FSBKent and find out more about us on www.fsb.org.uk/benefits.

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Whitefish Marketing

10 ways to market your small business

Small businesses often have it hard in the marketing stakes. There’s less budget to play with and fewer resources to deal with the work demands. But that doesn’t mean your voice can’t be heard. There are some great, affordable ways to market your business even when you’re on a shoestring. Digital Marketing Director, Chris Surridge, from Whitefish Marketing gives a quick rundown of some low cost ideas.

Employ online video

Online video is a great way to engage consumers and generate a following, and they don’t have to be the polished, expensive kind. Video tutorials provide relevant, useful information to users that will encourage them to return to the site and purchase products or seek out your services. Setting up a YouTube channel is free, and the videos are easily embedded on your own site.

Set up a blog

In the same way that video can provide visitors with high quality rich media content, so can a company blog. The best solution is to present yourself as an expert in your field, tackling questions and problems that many of your customers face and offering advice on various subjects. For example, a legal firm specialising in employment law might blog about duties of care companies have towards staff or outline the details of reviewing and altering employment contracts. Become a voice of authority and, after a while, your name will become synonymous with your specialty.

Publish testimonials and case studies

Customer testimonials or reviews and case studies on your website are a great way to prove the efficacy of your services or the quality of your products. Peer reviews are increasingly important to consumers and can be persuasive for potential customers. Take care to publish reviews that are less than dazzling – or even negative – and ensure all feedback is genuine. Nothing is more suspicious than 30 five-star reviews.

Interact on social channels

A great way to raise brand awareness and attract new customers is to interact with consumers on forums and social media channels. Be honest about who you are and where you work, but offer helpful advice and join in discussions about various subjects that are relevant to your sector. Avoid trying to sell though – if you’re pleasant and helpful, the customers will come to you.

Get the word out

An extension of our point above; when you produce great content, don’t let it sit on your website unnoticed – share it around the web. You can do this via your own social channels, by using bookmarking sites such as Delicious or Stumble Upon, or by guest posting on others’ blogs. Building relationships with bloggers that specialise in your field can increase the reach of your content and improve your credibility as a reputable business.

Get on Google Maps/Local

A Google Maps/Local listing is vital, not least because it will help you appear higher in local search rankings. It’s free to do and enables customers to find your firm, as well as offering you the chance to display opening times and other information on the search listings. It’s also another avenue through which clients can leave reviews, which gives you a useful tool in evaluating customer care. Reviewing past statistics, phone calls direct from Google listings can count toward as much as 17% of total incoming calls. But note… it’s worth ensuring your Google listings pages are set up correctly from the start.  It can be hard to remedy or amend once they’ve gone live.

Publish stats, whitepapers and studies

Publishing stats, whitepapers and studies that your company has carried out is another way to provide useful information to your visitors. Findings from these kinds of activities also make for great PR and help establish your position in the marketplace. Do some consumer research with incentive surveys and share the data in a report.

Get in the press

Press releases needn’t be expensive. Services such as PRWeb provide an affordable way to get articles into the public domain and raise brand awareness. They often provide tiered services to suit a range of budgets, and some offer a pay-per-release option if PR is something you do infrequently.

Repurpose content

Repurposing content is a great way to communicate an idea across several channels and make the most of your audience. On a number of our blogs we’ve extolled its virtues before, but it’s worth mentioning again that it’s a good opportunity to both win SEO points by creating natural links and draw in more visitors to your website.

Offer sponsorship

This might be a little more outside the box, but sponsoring a local sports team is a good way to get your name seen. The signing of the sponsorship deal itself is good PR and companies can benefit from an advert in programmes or banners on the team’s website for the duration of the season. Think grass roots marketing.

For more advice on marketing for small businesses speak with a representative from Whitefish Marketing. Whitefish Marketing is an experienced yet friendly digital marketing agency in Folkestone, offering complete multichannel marketing services from the fundamentals such as SEO, PPC and Email Marketing, through to full campaign strategies, Public Relations, retention activities and more.

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Social Media Beginner’s Guide

Twitter, Facebook, LinkedIn and Pinterest may seem daunting, but small businesses need to focus on managing social media if they are to keep up with the competition

For startups and small businesses, gaining traction on social media may appear fraught with difficulties. We held a live Q&A on the topic, with advice from a panel of experts. From gaining followers to picking the best channel for you, here’s what they suggested:

Gaining followers

“When your followers engage with you, make sure you respond. You will gain new followers more quickly if people see that you take the time,” says Erica Douglas, marketing consultant to small businesses. “If you want to speed up this process you can use Facebook advertising.”

Small business owners tempted to buy their followers should think twice, panelists advised. Claire Mitchell, who runs The Girls Mean Business, says: “It’s much better to have a smaller number of perfect fit fans who love you and your business than thousands of people who don’t really care.”

James Kelliher, chairman and CEO of Whiteoaks, agrees. “On Twitter you’re far better having 10 high-quality followers (eg. customers, prospects, influencers) than 100 non-qualified followers,” he says.

Entrepreneurs should beware of using their Twitter feed as an extension of the sales team. Thomas Brown, director of strategy and insights at the Chartered Institute of Marketing, says: “The biggest mistake a business can make is seeing Twitter (or any other social media platform) as a broadcast channel. It’s not – it’s a place that people get together to have conversations and share. If you want to contribute to that, you’ve got to understand the etiquette.”

I know nothing about social media – where do I start?

If your head’s still stuck in the days of dial-up internet, navigating the plethora of social media options will require time.

Douglas says: “I would take a very methodical approach. Look at your business plan and identify who your target market is, then try and establish which online marketing methods you will use to best reach this market.”

This could mean starting a blog, opening several social media accounts and monitoring engagement or reaching out for expert advice.

“There are lots of business networking groups that run very low-cost but effective social media training – it really shouldn’t be expensive or overly intensive,” says Mike Tinmouth, head of social and PR at Azimo.

Brown adds: “Don’t fall into the trap of seeing social media as some sort of dark art of digital. The basic questions remain the same: who are your potential customers/guests? Where are you likely to find them? What do they do there? Is there a role you can play?”

If you are tempted to outsource social media from day one, the panelists advise against it.

Lloyd Price, co-founder and COO of Zesty, says: “In the early stages you are building trust and your online reputation so want to be in control of the content, engagement and relationships being built across your social media channels.”

How often should I be posting?

Once you have chosen your platforms, a host of follow-up questions present themselves. How frequent should your posts be, and what type of content is most appealing?

A word of warning for small businesses – one of the main reasons people stop following a brand is because they post too frequently, according to Rachel Kneen, who works in the social media team at O2. “As a small business I would post no more than five times a week on Facebook, but on Twitter I think you should push out at least three pieces of content per day.”

She adds: “Facebook has an algorithm called EdgeRank which stops people seeing all of your posts. The more you engage with a brand, the more likely you are to see their posts. If people aren’t engaging with your content on Facebook, chances are they aren’t seeing it.”

A beginner’s guide to Pinterest…

While many of us have got the hang of Facebook and Twitter, Pinterest can still cause confusion. Pinterest describes its service as a “visual discovery tool”, where users create and share boards or ideas.

Kristian Lorenzon, head of social media at O2 Telefonica UK, says: “Content on Pinterest lives on for a long time, you’ll find that people will be pinning your content months down the line.

“I would recommend having a mixture of your own images and others (re-pinning is a great way to be discovered by others) to capitalise on this.”

Make sure you use the right language and tags so that people can discover your products, and consider engaging in one-to-one chats with people on Pinterest, Lorenzon adds.

… and LinkedIn

LinkedIn is a business-oriented networking platform, where it is often important for small businesses to have visibility.

“Creating a fantastic LinkedIn profile is vital,” says Adam Gordon, managing director of Social Media Search. “Get connected with every potential buyer and influencer and they become your audience when you share terrific content, daily.”

He adds: “People are selective about connecting with people they don’t yet know. They need you to appear useful and relevant if they’re going to let you into their network. Take relationships offline with the most important people in your network.”

Bear in mind that LinkedIn works like a search engine and SEO rules apply, says Kneen. “Think about what keywords you want to appear in rankings and repeat them where you can. This could be in your headline, job titles and descriptions.”

It is important that your company page is up to date, containing the right branding, links and business details. Kneen recommends sharing three updates a week on your personal and business profiles.

Can I post the same content on different channels?

Beware of posting the same content on every channel possible, says Gordon.

“Some of your content will be appropriate for all channels, some will not. I would almost never post the same content on LinkedIn as I would on Facebook but I would post it all on Twitter.”

Price adds: “If you’re finding it hard to differentiate between channels, it’s always a good idea to look around and see what kind of content is shared by companies in your industry and what kind of content gets the best response.”

Just remember that social media should not replace sales campaigns, says Kelliher. “They complement each other. Once the right people are engaged there is nothing wrong with using other traditional tools like phone, email or face-to-face, to target and convert sales.”

 

Sponsored content

This content has been sponsored by 02 Business, whose brand it displays. All content is editorially independent.

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Invicta IP

Invicta IP provides fixed fee Intellectual Property services, tailored to the specific needs of the client. Paul Kemp is a fully qualified patent attorney (CPA, EPA) and community design attorney with experience gained over 25 years. Services include general advice on IP, drafting and filing of patent applications (UK, Europe, Worldwide), design registration, and reports on IP, possibly for submission to potential investors. Initial consultation at our office or via Skype is free of charge. There will be no surprise bills and all IP work within the firm will be carried out by the attorney.

IP includes Copyright, Database Rights, Unregistered Industrial Designs, Registered Design Rights, Patents and Trade Marks.

A patent makes a new technological product or process a property. The patent confers an exclusive right to exploit the invention. The patent can: protect market share, be licenced and it may reduce tax. Patents need skilful preparation from the start, bearing in mind both the technology and patent law. For an invention to be patentable, the applicant must know how to get it to work. However, engineering details are not necessary. Designs are the new appearance of a product. Limited unregistered rights exist but registered design rights are stronger. It is important to apply for a patent or design registration while the invention or design is secret. Ask for advice at an early stage.

Trademark registration protects a word, phrase or logo used to identify the goods or services of a business. It should not describe directly the goods or services. It must be distinct from any other trademark used for the same goods or services. Copyright is an unregistered right relating to original works such as a website, instructions, Ts&Cs, plans or pictures. Copyright requires knowledgeable management to be enforceable. To avoid infringement, do not copy.

Trade Secrets are an agreement to keep information secret. They require careful preparation and management. If the secret is rediscovered or leaks, the agreement may be ineffective. If you are offering a newly-invented or imported product, process or design, it is wise to check that you have freedom to operate without infringing an IP. Blatant infringement of certain IPs may be a criminal offence. Trade Secrets are not a property but can sometimes achieve similar goals. The importance of each depends upon the nature of the business.

Paul Kemp CPA, EPA (Invicta IP)

For more advice visit www.invictaip.co.uk

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Active Business Club

The Active Business Group would like to offer SMB registered businesses, FREE three month membership to their Business Breakfast held at Boughton Golf Club, Brickfield Lane Boughton Nr Faversham ME13 9AJ every Tuesday, 7.15 – 8.30am. To book to attend, email: enquiries@activebusinessgroup.co.uk or Tel: 01795 500 399. For more information visit: www.activebusinessgroup.co.uk

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Ten golden rules of home business

Thinking of setting up a home-based business? Intended to help you succeed, here are ten tips from one of the founders of StartUp Britain and home-based business expert Emma Jones

  1. Base the business on something you enjoy – when your hobby/passion/skill becomes your full-time job, it never really feels like work.
  2. Have a plan – prepare a basic business plan to set out your vision, describe your market and explain how you propose to reach out and sell to that market. Include sound financials and review the plan every six months or so.
  3. Find dedicated space – create space in your house that is your workspace. When in that space, family and friends should know you’re in business mode, plus, you can walk away at the end of the working day. Invest in a good desk and chair, because you’ll be spending quite a bit of time at and in them.
  4. Create a professional front door – when customers come calling, be sure they’re met with a professional welcome. This applies from the way you answer calls, to your website, company stationery and even the places in which you choose to meet clients.
  5. Make the most of social media – the home-business community has warmly embraced tools such as Facebook, Twitter and LinkedIn. They are free to use and act as a business development channel and a virtual water cooler for the moments when you miss the banter of an out-of-home office.
  6. Become an expert – set yourself up as an expert in your field by blogging/tweeting about the subject, writing a report, publishing a book or hosting an event. Being an expert gives credibility, and with that comes customers.
  7. Never stop learning – part of becoming an expert is continually picking up intelligence from those around you. Keep an eye on what others in your industry are doing, read about successful entrepreneurs and tune in to trendspotters so you can prepare for new market opportunities.
  8. Get out of the houseattend networking events, work from the local café, sign up to a personal development course. It’s good to get out of the home office, but be sure you can still be contacted and respond via your mobile/laptop/webmail, etc. This is your “road warrior kit”.
  9. Do what you do best and outsource the rest – to grow the business, focus on the core product of the company and subcontract non-core tasks (eg admin, accounting, PR, fulfilment, etc) to others.
  10. Follow the golden triangle – to keep the business in balance, spend roughly a third of your time on each of three key things: customer care, business development and admin. That way, you’ll have a smooth-running business with happy customers and new income streams on the way.
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Small Business Boost

The Small Business Boost economic growth fund covers the Ashford, Canterbury, Dover, Shepway and Thanet areas. It is funded by the Government’s Regional Growth Fund scheme and managed by Kent County Council working in partnership other public and private sector partners. The scheme is part of the Expansion East Kent initiative.

The Small Business Boost scheme offers 0% interest loans between £2,000 and £50,000 to help start-ups, small businesses and social enterprises in the eligible areas, who are seeking to develop new or expand existing products or services, where these will lead to sustained employment.

Eligibility

You can apply for investment support from Small Business Boost if you meet the following criteria:

  • New business: Have you been in existence for less than 6 years?
  • Type: Are you a sole trader, partnership, limited company or a not-for-profit business located or seeking to locate in Ashford, Canterbury, Dover, Shepway or Thanet ?
  • Amount: Are you seeking a loan between £2,000 and £50,000?
  • Size: Do you currently have fewer than 50 employees?
  • Location: Are you seeking to provide employment – either by creating or safeguarding jobs in Ashford, Canterbury, Dover, Shepway or Thanet?
  • Dividends: Your business has not yet paid out a dividend.

Further details and how to apply