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GIANT Campus – Digital Marketing Training In Kent

There is a saying in education that goes; “those that can’t – teach.’ Not here at GIANT Campus! no way Jose!! If you’re going to learn digital from someone, it really should be someone who can. And yes, as you asked, we can!

You will love our digital marketing and social media training courses in Kent. Designed specifically to make you and your business GIANT. One of the ambitions here at GIANT Campus, is to make digital marketing training that is accessible for all, to bridge the gaps in digital marketing ability, meaning no matter the size of your business you can use the power of the internet to your advantage.

Digital marketing is no longer just for the big boys that can afford to use fancy agencies. If your business is online or has ambitions to be, then understanding the principles of marketing online can be a great way to maximise your marketing budget. Click below to take a look at some of our great digital training courses:

Visit GIANT Campus

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StoryPartners

Need to recruit new supporters, service-users or customers? Are you trying to raise funds, or raise your profile? StoryPartners can help. In a market where film and video are the essential medium to sell your product or service, we can give you a professionally produced promo, documentary short, even a TV ad. We’ll help you find – and tell, in the most compelling way – the story that communicates your offer.

We’re a two-person team with years of experience in film-making and fundraising for non-profits and social enterprises; we’ve worked with some of the really big charities in the UK, like NSPCC, Battersea Dogs & Cats Home, and the National Deaf Children’s Society. We’d love to work with you too – we’re looking to expand into other non-profit areas and will offer a discount to our first client in a new sector!  

If you want to stand out with something different to the usual and sometimes brash promotional film, take a look at our films – they’re all on the website. We like to think our work is finely crafted, insightful, powerful, and beautifully shot. That it cuts to the heart of who you are.

We love to talk about this stuff, so give us a call or drop an email. We really look forward to hearing from you.

Visit www.storypartners.tv or email contact@storypartners.tv

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Anton French

Anton French Film is a Kent based film production company working to help growth in all sectors of the community. We believe in people and the great things that can be accomplished when we work together.

Film has a unique ability to engage an audience and to properly express the passion people have for their work. It’s a medium that has the capacity to be beautiful, informative and expressive.

Appropriately targeted media is essential to the success of your marketing campaign. We can help provide a conduit to enable you to personally connect with your clients. We can help from the initial devising of ideas to accomplishing your marketing objectives. We do this through the production of well produced, targeted media distributed via our dedicated digital network. We excel at bringing fresh ideas to the table and finding the right fit for every client.

Visit the Anton French Website

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Smartphone Film School

Your phone has everything you need to create great-looking films for your website or social media channels-on-the-spot client testimonial, a snappy demo of your new product or a friendly welcome message from your CEO.

The Smartphone Film School one-day, face-to-face video production course provides a comprehensive introduction to the essentials of video production specifically for business.

The course has been developed by a team of current production professionals working in retail, marketing and corporate TV. Learn filming techniques, golden rules and surprising tips used by producers to plan and create video content that keeps customers watching, generates responses, improves SEO and ensures the Likes, the Retweets and, most importantly – the leads – come rolling in.

No experience is necessary – the classes are fun, lively and kept small in order to meet each attendee’s business requirements. The Smartphone Film School takes place over a single day with all graduates receiving ongoing feedback, appraisal and support.

 

Run over a full day, each course covers:

 

Planning

– What type of video will work best for your business

– Prepare and film product demonstrations and promotions

Scripting

– Learn how to write voiceovers and develop a simple script

– Develop content for your website and for social media

Presenting

– Learn screen-friendly tips to perform and present confidently when appearing on camera

Filming

– Use your phone’s camera properly to get the best results, film ‘on-the-fly’ and learn best practice when shooting for an edit

Lighting and Sound

– Use ambient and powered lighting

– Filming outdoors record the best audio for your production

Directing

– Get the best performances from your on-screen talent

– Create exceptional customer content and testimonials

Editing

– Edit shots into a sequence

– Add graphics, music and text elements

Get it Online

– Use video effectively for SEO

– Upload to YouTube, Facebook, Instagram and Twitter

 

To book a course or find out more, get in touch at hello@smartphonefilmschool.co.uk or www.smartphonefilmschool.co.uk

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Gwynne Graphics – Creative Design Agency

Gwynne Graphics is an award winning design and marketing agency registered in Whitstable, Kent. Established in 2007,  the agency is family run by Krissie Gwynne and her partner Rejane Gwynne, who work with clients throughout the UK and globally.

Our services:

  • Illustration and Graphic Design
  • Branding
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  • Photography
  • Web Design
  • Copy Writing
  • Web Hosting and Maintenance
  • Marketing Support
  • Social Media Marketing

Our Rates:

New clients get 10% discount on their first job plus join our loyalty scheme and get 10% off every 5th job!

We offer packages to suit everyone’s pocket:

  • Start-up Package which includes a basic one-page website, logo and stationary
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  • Pay As You Go

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Twitter tips and tricks: a beginner’s guide

“I don’t get Twitter” is a common statement among small business owners. Typically lone rangers traversing the terrain of social media with little guidance, they cite limited resources as the main obstacle between them and an explosive Twitter feed.

In truth, success on Twitter is dependent on little more than social media savviness. And with more than 316 million active monthly users engaging in instant conversations, the social platform shouldn’t be ignored.

Here are some tips to turn your Twitter trepidation into a fantastic tool for winning customers.

1 Make connections
Twitter offers the opportunity to find people who are interested in your industry and turn them into customers. But it isn’t enough to blindly fire out tweets each day.
Get creative. A quick search using Twitter’s free search bar will give you an idea of the kind of topics your target audience is engaging with.

Think laterally. Are you a bed company? Perhaps you want to target those complaining about a bad back or a sleepless night. A removal service? Look for someone excitedly tweeting about their impending move.

Active Twitter users will tweet about most aspects of their lives, making Twitter a huge database buzzing with real-time information. Searching keywords such as “bad sleep” and “house move” will pull up a stream of tweets. You can then do an advanced search on location and actively identify your ideal customer.

Twitter allows you to interact with anyone with a public account, an opportunity not afforded by any other social platform. Avoid becoming spam by offering useful content and tips to your followers, based on your business expertise, or even reply to their tweets – generic responses won’t cut it.

2 Develop a personality
There are a range of successful business accounts on Twitter, some with hundreds of thousands of followers. No matter what their industry, they have one thing in common – they develop a unique personality rather than a stream of self-promotion.
Your Twitter feed should be a combination of useful content, such as “how to choose the right mattress for you”, and tweets that demonstrate your personality.

Innocent Smoothies used Twitter to catapult their brand. Their Twitter account is chock-full of witty repartees and quirky stories that don’t always relate to their product, but ooze with brand personality. They are just about the best example of a business doing Twitter well.

Use images to create more of an impact – Tweets with images get on average 35% more engagement than those without. The ideal image size for Twitter is 506 pixels by 253 pixels.

3 Have a content strategy
Twitter is fast-paced. With thousands of tweets on any one topic being fired out every minute, messages get lost easily and it can get overwhelming.

Having a clear content strategy with an editorial calendar is a good way of keeping on top of the day-to-day feed, leaving you free to interact with customers. Your editorial calendar should include events, blogs, brand messaging, sales and products or services you wish to promote throughout the month.

This is a good opportunity to offer discounts exclusively to Twitter, or run competitions to create engagement – one tactic that works surprisingly well is asking people to follow you and retweet your tweet for the chance to win a prize.

When The Salt Room launched in Brighton, they used Twitter to organise a city-wide treasure hunt under the hashtag #SaltSearch. This generated publicity for the restaurant before it had even opened. This hashtag spread across the world, with thousands of retweets and competition entries.

4 Advertisement
If something big is happening, it’s happening on Twitter and the chances are, it has its own hashtag.

Hashtags are used to centralise a conversation. Searching a specific hashtag in the search bar will bring up a stream of any tweet that contains it. Hijack the hashtag, get involved in the conversation, and watch your engagement levels grow.

Hashtags can also be a more general link to a topic, person or interest – so if Twitter users are searching for tweets on a certain subject, a hashtag can alert them to your tweet. For example, when we tweet about our campaigns at Bozboz, we may use the hashtag #contentmarketing or #digitalcampaigns.

You can also get involved with, or even facilitate, #hours. These are conversations that happen on Twitter at specific times around a specific subject. There are Twitter chats for cities, industries, hobbies, sports – #UKrunchat is a great example of a sports chat that grew from nothing to over 20,000 followers in just two years.

To find relevant hashtags, look at the trending stream to the left of your profile, or check out what your competitors are doing – are they interacting with a specific topic? If they’re doing it, you should too.

5 Stay organised
Twitter can be a lot of work. Make things simpler by streamlining your processes. Use the list functionality to organise individuals into helpful lists. Having a list for customers, influencers, prospects and even competitors will make monitoring and targeting easier and much more effective. If you don’t want the person to know you’ve added them to a list, make the list private.
There are a range of Twitter management tools, such as Tweetdeck and Hootsuite, that will help you keep on top of your social activity. Meanwhile, Twitonomy helps you measure return on investment – you can track follower growth over time and the number of clicks on links. Many of these tools are free and will quickly become an invaluable part of your social strategy.

SUCCESS – Free money to expand YOUR Business

The SUCCESS Programme (The South-East Urban Coast Creative Enterprise Support Scheme) provides grants for new or expanding businesses that are creating jobs in the Hastings, Tendring, Thanet, Rother, Colchester, Canterbury and Dover local authority areas. This is a fantastic opportunity to get free money for your business! There is a huge amount of money which must be spent on local businesses by February, so get your application in now and don’t miss out!

The SUCCESS Programme is currently supporting the creative sector to grow in Hastings, Thanet and Tendring areas and has now been expanded to adjacent areas to help support these creative hubs. In Rother, Colchester, Dover and Canterbury areas the scheme is open to existing businesses to apply for grants from £3,000 to £150,000 potentially representing up to 50% of your growth investment. Creative business includes all design fields, art and crafts, performance, recording, radio, TV, and film production, gaming, software design, galleries and venues, music, dance. If you think you could be an eligible creative business please check our website and get in touch. The programme is funded from the Government’s Regional Growth Fund (RGF), and aims to help businesses to grow and flourish, and create new jobs.

Your business must be an SME (under 250 employees) and investing in growth and creating or safeguarding at least one job. The SUCCESS Programme fund is open for applications until February 2015. Funds are being allocated now, so don’t delay in applying! (Eligibility criteria apply)

For more information and to find out if your business is eligible please email info@growmybiz-canterbury.com or call 01227 862 532

 

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Whitefish Marketing

10 ways to market your small business

Small businesses often have it hard in the marketing stakes. There’s less budget to play with and fewer resources to deal with the work demands. But that doesn’t mean your voice can’t be heard. There are some great, affordable ways to market your business even when you’re on a shoestring. Digital Marketing Director, Chris Surridge, from Whitefish Marketing gives a quick rundown of some low cost ideas.

Employ online video

Online video is a great way to engage consumers and generate a following, and they don’t have to be the polished, expensive kind. Video tutorials provide relevant, useful information to users that will encourage them to return to the site and purchase products or seek out your services. Setting up a YouTube channel is free, and the videos are easily embedded on your own site.

Set up a blog

In the same way that video can provide visitors with high quality rich media content, so can a company blog. The best solution is to present yourself as an expert in your field, tackling questions and problems that many of your customers face and offering advice on various subjects. For example, a legal firm specialising in employment law might blog about duties of care companies have towards staff or outline the details of reviewing and altering employment contracts. Become a voice of authority and, after a while, your name will become synonymous with your specialty.

Publish testimonials and case studies

Customer testimonials or reviews and case studies on your website are a great way to prove the efficacy of your services or the quality of your products. Peer reviews are increasingly important to consumers and can be persuasive for potential customers. Take care to publish reviews that are less than dazzling – or even negative – and ensure all feedback is genuine. Nothing is more suspicious than 30 five-star reviews.

Interact on social channels

A great way to raise brand awareness and attract new customers is to interact with consumers on forums and social media channels. Be honest about who you are and where you work, but offer helpful advice and join in discussions about various subjects that are relevant to your sector. Avoid trying to sell though – if you’re pleasant and helpful, the customers will come to you.

Get the word out

An extension of our point above; when you produce great content, don’t let it sit on your website unnoticed – share it around the web. You can do this via your own social channels, by using bookmarking sites such as Delicious or Stumble Upon, or by guest posting on others’ blogs. Building relationships with bloggers that specialise in your field can increase the reach of your content and improve your credibility as a reputable business.

Get on Google Maps/Local

A Google Maps/Local listing is vital, not least because it will help you appear higher in local search rankings. It’s free to do and enables customers to find your firm, as well as offering you the chance to display opening times and other information on the search listings. It’s also another avenue through which clients can leave reviews, which gives you a useful tool in evaluating customer care. Reviewing past statistics, phone calls direct from Google listings can count toward as much as 17% of total incoming calls. But note… it’s worth ensuring your Google listings pages are set up correctly from the start.  It can be hard to remedy or amend once they’ve gone live.

Publish stats, whitepapers and studies

Publishing stats, whitepapers and studies that your company has carried out is another way to provide useful information to your visitors. Findings from these kinds of activities also make for great PR and help establish your position in the marketplace. Do some consumer research with incentive surveys and share the data in a report.

Get in the press

Press releases needn’t be expensive. Services such as PRWeb provide an affordable way to get articles into the public domain and raise brand awareness. They often provide tiered services to suit a range of budgets, and some offer a pay-per-release option if PR is something you do infrequently.

Repurpose content

Repurposing content is a great way to communicate an idea across several channels and make the most of your audience. On a number of our blogs we’ve extolled its virtues before, but it’s worth mentioning again that it’s a good opportunity to both win SEO points by creating natural links and draw in more visitors to your website.

Offer sponsorship

This might be a little more outside the box, but sponsoring a local sports team is a good way to get your name seen. The signing of the sponsorship deal itself is good PR and companies can benefit from an advert in programmes or banners on the team’s website for the duration of the season. Think grass roots marketing.

For more advice on marketing for small businesses speak with a representative from Whitefish Marketing. Whitefish Marketing is an experienced yet friendly digital marketing agency in Folkestone, offering complete multichannel marketing services from the fundamentals such as SEO, PPC and Email Marketing, through to full campaign strategies, Public Relations, retention activities and more.

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DigitalBeans

We are DigitalBeans, a digital marketing agency based in the heart of beautiful Canterbury.

We pride ourselves on our attention to detail and devoted attitude towards the individual needs of each client, meaning that we can provide a unique and enjoyable experience for everyone.

We provide a range of digital marketing services including SEO, social media, and PPC advertising, which are all tailored specifically to meet the needs of your business in order to make your online presence a success.

We are now offering one free hour of consultation for startup businesses, so don’t hesitate to get in touch!

Visit: http://www.digital-beans.co.uk/